Marketing

Objectives

Business Objectives

Event objective:

Organize a training and education session for doctors and dermatology students about skin problems.
Create opportunities for cooperation between hospitals and cosmetic brands (win-win relationship).

Marketing objective:

Attract public attention then increase brand awareness and reputation for the organizer/stakeholders.

Price

Internal free tickets

CME fee

300,000 VND

(*Based on the previous benchmark events)

According to Circular No:

22/2013/TT-BYT, Article 18, Clause 1, the funding for CME can be contributed by learners (Thu vien Phap luat 2013).

PRODUCT & POSITION

CME events organized by different organizers

Academicity

Place

Cosmetic brands/companies

Held in luxurious places such 5-star hotels, restaurants that bring comfort and high entertainment
Mainly only focus on introducing brand products, not specialize in the curriculum.

Reputable Hospital

Highly professional
Usually held in the halls, facilities of hospitals which make the event become quite serious and boring

OUR CME EVENT

Aesthetical Dematology - Pham Ngoc Thach University of Medicine

Holding at a 5-star hotel brings convenience and comfort to the learning proces
Organized by a unit specializing in training and teaching - the Pham Ngoc Thach University of Medicine ensures professionalism and quality in the curriculum
With the participation of famous cosmetic and pharmaceutical brands, attendees have the opportunity to experience, share and learn the actual application process.

MARKETING CHANNELS

Facebook

Online
Newspaper

MARKETING STRATEGY

Pre-event

Event announcement posts on Dermatologist - Pham Ngoc Thach University of Medicine and sponsors’ Facebook.
Guest speaker's announcement posts (3 posts) on Dermatologist - Phạm Ngọc Thạch University of Medicine Facebook.
Reminder post on Pham Ngoc Thach Facebook
Announcement email for entities
Reminder email the day before event

On-event

#DaLieuPhamNgocThach #L'OréalxPhamNgocThach #L'OréalDaLiễu

Post-event